Hats can be political, has there ever been a piece of headwear as contentious as the Make America Great Again cap?
Not since burning bras, hoodies, and baggie jeans has fashion ever been so political. But the MAGA hat beats them all for the visceral hatred it both symbolises and inspires.
Donald Trump is a politics icon, and he once was a businessman, now his popularity can be as a tool to help stimulate people’s emotion, boost the economy of the its own country, the same time help the economy booming of its neighboring country, China, as what MAGA cap is for.
There’s no way post-modern #merch way to wear this thing. It exists in a category of one; fascist fast fashion which does what it says on the tin: mark the wearer out as a loud and proud racist bigot.
But where does the MAGA hat derive its peculiar power from?
From the earliest days of Donald J. Trump’s 2016 campaign, it was clear that the red “Make America Great Again” hat was here to stay. An unusual item from the start, promoting a slogan rather than a logo or a name, and frequently worn by the candidate himself.
On Mr. Trump, the cap perched incongruously atop a laboriously manufactured image: expensive suit, expensive tie, the face, the hair and then, suddenly, siren red.
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While that may make him a populist, his rhetoric can be discussed in more dangerous terms. According to Demagogue for President: The Rhetorical Genius of Donald Trump, his use of “rhetorical strategy centered on agenda setting and framing, simplicity, emotion, and slogans and repetition” classifies him as a demagogue,
The MAGA hat is yet more evidence that Trump gets his message out harder, faster and more effectively than any of his rivals. If political campaigns are essentially a war of communications, then the MAGA hat is an Exocet missile which laid waste to its competitors, cutting through the visual clutter of social media and 24/7 television news with a single, iconic image.
Although most people solely attribute Make America Great Again to Donald Trump and his 2016 presidential campaign, there have been noteworthy instances of its usage in previous elections.
At the time of his campaign, the United States was suffering from an economy experiencing high inflation and unemployment rates combined with a declining economic growth rate, known as stagflation.
It’s a brilliant piece of political branding,” says Daniel Finkelstein OBE, political columnist for The Times, former advisor to John Major and William Hague.
Baseball cap is a very American expression of comfort in practicality, association with team sports makes it a natural accessory for statement and belonging. It’s also a wonder of style and utility. The visor (or brim, or peak) shields eyes and the face from sunlight, as well as debris from a work environment.
They're as American as apple pie and as much a wardrobe classic as jeans and T-shirts. We're talking about baseball caps, of course. The timeless sportswear staple is part of our cultural identity that transcends time, age, gender, profession, and even sports.
While it was a straw hat that the New York Knickerbockers first wore as part of their baseball uniform in 1849, the baseball hat as we know it today was born in 1860, when the Brooklyn Excelsiors baseball team wore wool caps with a round crown and long flat peak.
Nowadays, baseball caps come in a variety of fabrics from wool, denim, or cotton to linen, cashmere, and synthetic materials such as nylon, mesh, and polyester.
This easygoing hat is synonymous with Major League Baseball, but you don't have to follow a particular sports team to rock the look — this versatile of fashion accessory can be worn to suit your personal style.
A dad hat is a 5-panel (usually) baseball cap that has a slightly curved brim (pre-curved by the manufacturer), whereas a snapback is a 6-panel baseball cap with a flat brim. Both are meant to be one-size-fits-all that come with an adjustment strap in the back.
“Baseball caps never go out of style and are easy to wear. Beyond baseball, beyond sports, I really do think a baseball cap is for everyone.” David Allen Wright, an American former professional baseball third baseman once said.
Baseball cap, a cotton cap of a kind originally worn by baseball players, with a large peak and an adjustable strap at the back.
Basseball cap with adjustment strap in the back, stretch-fit baseball cap, trucker cap (a plastic mesh cap with a foam front imprinted with a particular logo), Other baseball-like caps of different types of material for different purposes.
By the cap we identify a team, so baseball cap is still an important part of sports teams like logo or mascot. Use of these caps is not limited only to baseball - they are worn in athletic sports, tennis or golf, and they're even a part of armed forces uniform.
Red color, logo embroidery, American flag, stars, etc. All of these combined together as the main characteristics for Trump Caps. In fact, Trump wore a specially customised version with what looked like a sportier brim - more baseball, less trucker, than the original.
From Amazon, walmart, etsy, official website, to offline retailer, you can find Trump MAGA Cap almost everywhere. Normally made out of 100% cotton, in hook and loop closure.
For all of its functional reasons, wearing reasons, history reasons, trump maga baseball cap becomes popular, as the way it is today.
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Earlier this year, Chris Wylie, the Cambridge Analytica whistleblower told the Financial Times: “Fashion and politics are almost the same industry, in many regards, because it’s about identity, and it’s cyclical, and people get really emotive about it. In psychology they call it an affective response, where you have a gut response. Fashion affects you.”
Industries are interconnected, fashion, fabric, politics, economics, as is reflected by the simple MAGA Cap.
Some, not all of them. But the influence of Trump and his red cap did helped many Chinese headwear manufacture.
Even though according to the official Trump merchandise website, the campaign's products are "proudly made in the USA." While still, the "made in China" tags can be found on some Trump merchandise, which proves that those items are from outside vendors, maybe countries like China, Honduras and Haiti.
On Amazon, unofficial MAGA hats are sold by the thousand by Chinese e-commerce entrepreneurs, under brands such as VPCOK (trademark of Shenzhenshi Nuobei Muying Yongpin Youxian Gongsi; top-rated Amazon review: “I’ll be wearing mine to go vote :)”) and AMASSLOVE (trademark of Shenzhen Longhua New area Yemili GarmentFactory; 1,000 reviews).
For sure. Simply put, politics is associated with making decisions in groups, or other forms of power relations among individuals. While economists study the production and distribution of resources, goods, and services by collecting and analyzing data, researching trends, and evaluating economic issues.
There is a strong relationship between these two. Political ideology influencing economic thought and economics needs political support. Here, one thing I’m pretty sure about is that Donald Trump was a businessman. He used himself as an example, influence people, and at least his MAGA caps pushed the development of the world’s economy.
Trump once had his business career. He was a real-estate developer and businessman who owned, managed, or licensed his name to several hotels, casinos, golf courses, resorts, and residential properties in the New York City area and around the world.
“We like to think of Trump as a terrible businessman, and while it’s true he has been bankrupt, one area of business in which Trump has been hugely successful is that of personal branding. His ‘Success’ fragrances, ties and so on have been hugely popular. His business is himself, and the MAGA hat is yet another extension of his personal brand,” says Finkelstein.
All in all, Donald Trump is a businessman, also a politician, during his presidential election of 2016, his used himself as a personal icon, influenced his voters, thus pushed the consumption of MAGA caps, the consumption of MAGA hat is not about fashion, instead, it’s about emotion.
About Trump’s MAGA Cap, one of the world’s leading black fashion critics, Robin Givhan wrote: “The hat has become a symbol of us vs. them, of exclusion and suspicion, of garrulous narcissism, of white male privilege, of violence and hate. For minorities and the disenfranchised, it can spark a kind of gut-level disgust that brings ancestral ghosts to the fore.”
Anyway, how do you feel about Donald Trump? Have you ever bought Trump Hat before? Any new ideas about the Make American Great Again Cap? Are you a Trump supporter or not? Comment below and let us know!
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